The pension experience providers need — and members expect.
Freedom is a Retirement-as-a-Service platform that keeps member spending
inside the pension ecosystem by using regulated banking infrastructure
members already trust.
Made easy.
Freedom announces their partnership with Visa.
Alltrust is deploying Freedom’s Retirement-as-a-Service platform across the UK.
Bringing secure, globally trusted payment infrastructure into the pension environment.
Freedom gives providers a modern, banking-style pensions experience that members instantly recognise and trust, all while assets remain invested, visible and compliant.
All their pension accounts, in one place
Pensions feel as usable as a bank account, without ever leaving the provider. Transfer, Request, Exchange, Top-up and Withdraw. All in one place.
A brand they trust
Your brand remains the primary financial interface after retirement begins, across balances, access, and spending. Preserving relevance long after accumulation ends.
A simple, intuitive interface
Real-time access and incremental usage replace paper-based, call-led processes. Operational efficiency is delivered through product design, not ongoing intervention.
A provider-branded Visa card for everyday use
By enabling access through provider-branded banking and a Visa card that can be used both in the UK and abroad, Freedom prevents retirement balances from being externalised to third-party banks. Funds remain invested until genuinely needed, and revenue-linked balances stay provider-adjacent.
Withdrawals
Consumer Duty and Guided Retirement logic will be built directly into journeys — ensuring access is clear, auditable, and regulator-ready at scale.
Actionable insight into real retirement behaviour
Understand how members actually access and use their retirement money, in real time, enabling better forecasting, product decisions, and long-term engagement strategies.
All their pension accounts, in one place
Pensions feel as usable as a bank account, without ever leaving the provider. Transfer, Request, Exchange, Top-up and Withdraw. All in one place.
A brand they trust
Your brand remains the primary financial interface after retirement begins, across balances, access, and spending. Preserving relevance long after accumulation ends.
A simple, intuitive interface
Real-time access and incremental usage replace paper-based, call-led processes. Operational efficiency is delivered through product design, not ongoing intervention.
A provider-branded Visa card for everyday use
By enabling access through provider-branded banking and a Visa card that can be used both in the UK and abroad, Freedom prevents retirement balances from being externalised to third-party banks. Funds remain invested until genuinely needed, and revenue-linked balances stay provider-adjacent.
Withdrawals
Consumer Duty and Guided Retirement logic will be built directly into journeys — ensuring access is clear, auditable, and regulator-ready at scale.
Actionable insight into real retirement behaviour
Understand how members actually access and use their retirement money, in real time, enabling better forecasting, product decisions, and long-term engagement strategies.
A co-branded solution designed for retention, not just to manage access.
A pension solution
built on trust and flexibility.
It gives me peace of mind knowing I can access money quickly if I need to.
For the first time, I actually understand what’s happening with my retirement money.
Booked the trip. Paid for it straight from my pension. Done.
It supports my lifestyle, not just my savings.
We give providers a way to stay present at retirement, supporting asset retention, operational efficiency and deeper member engagement.
Retention
Offer flexible solutions to keep members engaged and funds under management longer.
Revenue growth
Earn additional revenue through transaction fees, interest on balances and smarter spending.
Operational efficiency
Automate processes like tax compliance and reporting for better results.
Lower cost-to-serve
Product-led access replaces manual intervention, reducing call volumes, processing overhead, and operational friction by design.
Stronger engagement
Freedom keeps providers visible at the point of spending, not just holding, preserving engagement when most providers lose touch.
Regulator-ready at scale
Guidance, clarity, and tax logic are embedded directly into the experience, ensuring consistency and control as volumes grow.
The UK data speaks for itself.
Key metrics highlight the impact Freedom delivers for providers.
£0 Trillion
The UK pensions market is roughly £3 trillion in size, making it a core pillar of long-term savings and institutional capital.
£0 Billion
The retention gap. It is estimated that 10 - 15% the assets under management are lost on a yearly basis.
0%
30–40% of defined contribution pension pots are partially or fully withdrawn within the first year of access.
0%
Over 70% of pension savers take their full 25% tax-free lump sum out of their provider as soon as they’re eligible.
0 Months
Most retirees move pension withdrawals into a bank account within 6 months, not for yield, but for familiarity and perceived safety.
£0
Manual drawdown servicing typically costs pension providers £200–£400 per member annually.
The latest updates, product developments, and thinking from Freedom. News, announcements, and insights as we continue to shape the future of retirement.
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Freedom Chairman, Charles McManus, featured in FT Advisor on the future of pension technology
March 18, 2026
Freedom is delighted to be recognised as a shortlisted finalist in the City AM Awards 2026 for Innovative Company of the Year
March 18, 2026
Alltrust embeds banking infrastructure at retirement in strategic response to shifting competitive landscape
February 25, 2026
© 2026, Freedom Financial Services LTD. 16729560. All rights reserved.
The Freedom Card is issued by PSI-Pay Ltd pursuant to a license by Mastercard®. Funds held within the Freedom account are issued by PSI-Pay Ltd, authorised and regulated by the Financial Conduct Authority (FCA) under the Electronic Money Regulations 2011 (FRN 900011) for the issuing of electronic money.